For any new school brand, the biggest challenge is getting noticed among the established schools in the area. All Montessori schools offer almost the same educational system. Curious School was no different. How to differentiate this school from the others was a challenge. It usually takes a long time to establish a name and credibility.
Most school brands talk about the serious aspects of education. But in our communication, we projected the fun and cool aspects of learning. That got the attention of the people, and this start-up school brand became known quickly. Curious School could get 90% of its admissions in the first year itself, and that too at a premium price than any established school.
Area of Engagement:
• Naming the School Brand
• Logo Design
• Brand Marketing Strategy
• Media Plan
• Advertising Campaign
• News Paper Inserts
• Website Design
• Kids Uniform Design
• Brochures
• Leaflets
• Office Stationaries
Making the School Cool
Curious School, Montessori Education
For any new school brand, the biggest challenge is getting noticed among the established schools in the area. All Montessori schools offer almost the same educational system. Curious School was no different. How to differentiate this school from the others was a challenge. It usually takes a long time to establish a name and credibility.
Most school brands talk about the serious aspects of education. But in our communication, we projected the fun and cool aspects of learning. That got the attention of the people, and this start-up school brand became known quickly. Curious School could get 90% of its admissions in the first year itself, and that too at a premium price than any established school.